Traditional Newspaper "Central Kitchen" Operation Summary And Optimization Research

In this paper,in combination with the practice of the newspaper industry transformation to explore,through to the newspaper industry all over the country summary and analysis on the performance of the "central kitchen",comprehensive use of case analysis,data analysis,comparative analysis,literature analysis,summed up the "central kitchen" platform in newspapers all media background transformation in the process of innovation and deficiency.In the research process,the most representative People's Daily,zhejiang daily press group,henan daily press group,guangzhou daily press group and jiangxi daily press group were selected for analysis.Through a large number of case analysis,sorting out China's "central kitchen" five development types: major reporting type,new media operation type,old and new integration type,"dual-track" parallel,"three-level" co-development type,all-staff integration type.To the "central kitchen" at the same time a summary on the problems in the process of running around,"central kitchen" platform while under the impact of new media provides some ideas for the newspaper industry transformation,but the central kitchen also appeared a variety of problems,serious content homogeneity,money is too high,the same operation mode,and so on in the country.In view of the problems in the operation process of "central kitchen",four Suggestions are put forward: the construction of "central kitchen" should take the audience as the starting point of communication,the construction of "central kitchen" should be diversified development,the construction of "central kitchen" should be adapted to local conditions,and the transformation and development of "central kitchen" should take the route of differentiation.This study only focuses on the general trend of the transformation from traditional media to all media in China.In recent years,all kinds of research according to "central kitchen" although many,but most of the research is based on some newspapers more "central kitchen",or "central kitchen" theoretical research,there are very few in the national representative of the "central kitchen" operation was summarized,and based onthe newspaper group "central kitchen" operation status to discuss the "central kitchen" operation mode,the problems and how to optimize the problem.The development of "central kitchen" is summarized not only through theoretical analysis,but also through a large number of practices.The advantages and disadvantages of the "central kitchen" model are analyzed from the latest practice in different places.