Research On The Development Strategy Of News And Information Short Video

Driven by science and technology and Internet technology,China has stepped into the stage of rapid advancement of the mobile Internet.With the continuous improvement of the scale of mobile Internet users,mobile smart devices have become the basis of the "Internet of Everything".People's content consumption habits are also changing in a subtle way.In this era of scarcity of attention,the demand for fragmentation is increasing,and more people are accustomed to browsing news through mobile media.Short video has a natural advantage in content distribution,and its lightweight content form satisfies the public's content consumption habits,and people are more willing to accept this kind of communication carrier.Beginning in 2016,users' demand for short video content consumption has been upgraded,forcing its content from pan-entertainment to vertical content transformation.News-based short videos have emerged gradually and are showing a rapid development posture.The combination of short-form video and news content provides unlimited possibilities for news communication.It meets the audio-visual needs of contemporary audiences,breaks through the limitations of time,space and professionalism,and has the characteristics of dynamic image and timely dissemination.Recognition.At the same time,in the context of media convergence,major media and platforms face the huge impact and challenges of short video,actively deploy short video services,and use news and video short video as a major strategic direction for transformation and development.The Beijing News "We Video" stands out among similar short videos.Since its launch last two years,its video playback has been ranked among the top in many video lists,which provides research value for the theoretical and case studies of short video news.This article takes the "We Video" of the Beijing News as an example,and then conducts a detailed study on the development of short video news.First of all,the first part of the thesis is the introduction,which is the research background,research purpose,research significance,research status at home and abroad and research ideas.The second part of this paper expounds related concepts and theories,the third part of this paper The development status of domestic news and information short video has been systematically sorted out.The fourth part is the empirical research on the "We Video" of the Beijing News.From the aspects of content,channel and operation,it studies its development strategy and passes thecontent.Analytical method and questionnaire survey method,respectively analyze its content characteristics and communication effects.The fifth part is based on the comprehensive research on the Beijing News "We Video",based on the small and big,from the table and the inside,pointing out the news The sixth part of the shortcomings of information short video development,the author is based on the actual operation level,targeted specific optimization strategies,in order to provide reference for the development of other similar short video news media platforms.