Research On The Development Strategy Of "we Video" Short Video News Of The Beijing News

In the era of converged media,traditional media has resorted to short video to achieve their transformation.As a typical representative of the combination of traditional media and Internet companies,“We Video” of the Beijing News,taking only two years after the official launch,has achieved the complementary advantages in content and platform.By takeing "We Video" as the object of observation,research through literature research,content analysis,and interviews,this article selects 792 representative videos to analyze its content and production,and combines the current situation of team building and program operation to provide strategic support for the further development of " short video news.The introduction part briefly discusses the background,purpose,significance and innovation of the topic.It sorts out the research status of short video news at home and abroad,focuses on defining the concept of "short video news",and introduces the process from production to development.Part two introduces the development status of “We Video” from four aspects: column setting,material selection,content production and distribution channel.Based on part two,the third part points out the development limitation of “We Video" including the negative content in topic selection,the deficiency in vertical field,the fragmentation of the content of the report,the lack of personalization in production in the content's aspect,the incompleteness in details,and the delays and overlapping content in some columns.Meanwhile,the insufficiency of the system in filming mechanism providing news sources and the lack of resources exacerbate the problem.In response to the above problems,Part four therefore proposes the corresponding solutions.First of all,the principles and strategies of development and innovation should be adhered to by taking the Beijing News' advantage in news concepts,communication channels,business quality and deep integration.Secondly,bold innovations should be carried out.In terms of the content,close attention should be paid to by discovering in-depth warm-hearted news,expanding vertical fields,digging and deepening original contents and on "sub-topics".As for the Video Production,achievement should be made by adopting editing elements,consummating details and storytelling methods.Regarding the construction of the column,progress should be made through updating and integrating those information so as to promote the column layout to a more reasonable direction.Furthermore,recruiting local,campus and international shooters to improve the filming system are needed.Finally,focusing on user thinking as well as recruiting professional operation talents are also conducive to enhance the operation level of "We Video".