| In recent years,"media convergence" has been the focus of media attention.In the context of mobile Internet,news short video has become a new form of reporting,which also points out the direction for the development of media convergence.With the development of microblog,the number of news short videos published by news media on microblog is also increasing.How to achieve success and influence in the competitive news short videos is a question worth thinking about for many news media.With this question in mind,the author studied the news short video of "we video" microblog of Beijing news to see how it had spread.The paper mainly focuses on the following four chapters.The first chapter summarizes the development of media convergence of Beijing news under the national strategy.After sorting out the strategic objectives and specific requirements of media convergence,the paper then looks at the development of media convergence of Beijing news in detail.The second chapter is the basis of the effect study,which USES the method of content analysis to study the contents and technical characteristics of 1343 samples in 23 days from July to December2019.Studied the effect of the third chapter is the key to the views of the second chapter 1343 samples,forward measure,reviews and thumb up index after the overview of the comprehensive effect of,then use data mining methods to analyze three different types of cases,the indexes of three kinds of event data analysis,specific to see on the audience cognition,attitude and behavior changes,with the spread of the top posts finally data to analyze the impact process.The fourth chapter,as a circumstantial evidence,supplements the dissemination effect of "our video" of Beijing news with the traditional questionnaire method on the basis of data mining.The author USES the network data analysis method and the questionnaire survey method to obtain the empirical research data from different latitude in order to measure the effect in three dimensions.The author hopes that by the Beijing news "we video weibo" short news video,to analyze the communication effect,see "we video" as the Beijing news in the context of mediaconvergence representative of a kind of communication form,it can represent on media convergence,the Beijing news the effect of fusion power,at the same time,the Beijing news in a certain extent,also represents the paper media,media convergence under the national strategy to perspective,providing ideas to other media. |
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