Research On News And Information Short Video Communication

With the acceleration of people's pice of life and the mass of information brought by the Internet,the audience's information needs are becoming more and more fragmented,and the traditional long video is no longer suitable for the communication requirements in the mobile era.The popularity of smart phones and the development of 5G technology have brought people into the era of short video.In the field of news communication,short video has incomparable advantages,completely changing the traditional news production mode and the audience's information acquisition experience.In 2016,information short video platform begin to rise,both new media and traditional media started to layout in the short video field: Qiu Bing quit the paper to create "pear video",and in 2018 completed A round of investment of 617 million yuan;The Beijing news and tencent news jointly established video news column "we video",and Shanghai newspaper launched short video institution "arrow factory".Capital and talent are pouring in.At present,short video has become an important part of the news industry with the capital and talents constantly pouring in.In just a few years,short video news has made rapid development.However,as a new industry,there also exist some mass stuff to improve at the same time.In the first chapter,it makes a brief analysis of the development of short video in this thesis.The second chapter mainly analyzes the communication characteristics of short video of news and information from four aspects: the communication subject,the communication content,the communication channel and the audience.Chapter three and chapter four respectively discuss the existing problems and corresponding countermeasures of short video of news and information.Through combing the development context of short video of news and information,this paper analyzes its development status,discusses its problems and countermeasures,so as to explore the direction of future development of short video and make my own contribution to the industry of short video.