| Most of the early mobile short videos were user-originated content,and they were generally entertainment-oriented.In 2016,it was known as The First Year of China Mobile Short Video,the development of mobile short video was rapid,and there were some changes in the content of mobile short video.There appeared a group of short video startups that produced news and information,a group of traditional news media represented by the Beijing News also tried to use mobile short video for news reporting.This study first analyzes the concept,characteristics,development status and trends of mobile short video,and sorts out the application status of mobile short video in the field of domestic and foreign news reporting from a macro perspective.Then it uses the Our Video launched by the Beijing News as a case,through the content analysis of the news short video released by the official Weibo @Beijing News Our Video,and the study of the in-depth reporting cases of WeChat public platform Our Video and Situation,It presents the application status of mobile short video in the field of news reporting from the micro level.Finally,this study discusses the application path of mobile short video in the field of news reporting,and puts forward opinions and suggestions on the topics of news selection,news gathering and production,and press release.This study believes that mobile short video is most suitable for news reports,and long video in short video also has great potential for application in in-depth reporting.The best available types for mobile short video are sudden news and social news,news media can use this as the first force for short video news practice,and then based on the characteristics of mobile short video,combining their respective strengths and professional advantages,explore applications in more news types.In addition,in order to highlight the features,it must choose a more refined topic selection perspective and entry perspective.In the collection,it is necessary to pay attention to the rational use of user-originated content,and form a collection mode that combines user with professional generated content.In production,through the combination of the three core elements of video,interview recording,and text,we produce short video news adapted to mobile viewing scenes and silent reception environments in a civilian-oriented text and audio-visual language style,presenting the audience with contentthat is both informative and lively.At the same time,on the one hand,it is necessary to streamline narration,enrich information,and improve the reception efficiency of audience information,on the other hand,smart clips should be introduced to increase the production efficiency of media content.In terms of content distribution,we must first cooperate with the Internet platform and social platform to solve the problem of distribution.In addition,we must build a two-way interactive,equal dialogue and social communication context.Finally,we must adjust measures to local conditions and increase the relevance of the publishing platform. |
