Study Of Opinion Leaders In Social Q&A Community

Opinion leader is appropriate for interpersonal communication at first,that is,during social interaction,in the course where individuals exchange information and voice their opinion to influence each other in the field of interpersonal communication,there are someone providing information to others,delivering his own opinion actively,and having strong influence,who is referred to as "opinion leader." During communication of media information,opinion leaders can filter the information and influence the effect of mass communication by imposing influence on the mass during information relaying.As internet thrives,online community springs up.Compared to traditional real community,online community is built more on personal interest and makes netizens acquire information and share resources based on internet,so the social hierarchy of traditional real community does not apply to online community.Economic and social status are not the absolute factor to determine one's status in online community,while providers of idea and viewpoint attracting large amount of attention can have followers more easily.The purpose of setting up a question-answer community is to acquire answers by questioning the public,and the preference for deep and high quality "truly correct opinion" is normal of such online communities as Zhihu,and approval of opinion leaders in online question-answer community is often not just based on emotional position and blind following,but a choice adopted after rational thinking.Such influence of opinion leaders is not limited to relaying original information,and opinion accepters know not only what it is but also why it is,so they become opinion leaders of interpersonal communication with great influence as secondary spreader of opinions.Meanwhile,in rumor dominated online public opinion field,lager number of Zhihu opinion leaders with professional knowledge return the truth on Zhihu platform by virtue of their professional knowledge after breakout of accident,playing huge role in self-purification of public opinion.Based on that,this paper will take Zhihu,the leader of domestic online question-answer community as an example,researching on opinion leaders of online question-answer community.