Study On The Construction Of Chinese National Image Of European Times Network

In today's global world,the significance of the national image has become increasingly important.In the diplomatic strategies of various countries,the interaction between the media and the government to shape the national image has become a universal means.Compared with Chinese local media,overseas Chinese media,which mainly target foreign audiences,have a unique “cross-border” advantage in shaping the national image of China.Studying the Chinese national image construction of overseas Chinese media can not only explore the overseas Chinese media's views on China,but also reflect the attitude of local mainstream society towards China.At present,a large amount of literature mainly focus on Chinese media in Southeast Asia and the United States,while the European Chinese media has not been given sufficient attention.From a realistic perspective,as the advancement of the “Belt and Road” initiative,Europe has been playing an increasingly vital role in the external popularization of Chinese national image.Therefore,studying the Chinese national image in the eyes of European Chinese media has become a rather urgent issue.The European Times is the most influential Chinese-language media in Europe,and its European Times Network is also the largest news-based Chinese website in this region.This research selects the Chinese coverage of the European Times Network after its revision(2013-2017)as a sample,a total of 587 articles,combining framework analysis with content analysis,from low-level text analysis to middle-level framework extraction,to high-level image presentation.This research aims to analyze the Chinese national image constructed by the European Times Network,and the reasoning devices behind the image,in addition,this research will explore the enlightenment to overseas Chinese media based on this case study.This study found that China's national image constructed by the European Times Network is “an energetic emerging power under the national open policy.” Behind this image are the promotion of China's comprehensive national power and the transformation of development strategy.Under the new trend of globalization,China has released its vitality across various fields through an all-round open strategy.In the meantime,it has been actively participating in global governance,which reflects a responsibility as a dominant country.Regarding the reasoning devices behind this image,this research explores them from the following three aspects: Firstly,the audience source and national consciousness;Secondly,cultural tradition and identity;Thirdly: commercial and technical factors.Based on the case study of the European Times Network,this research believes that the Chinese media can not only dissolve the "China threat theory",but also help to broaden China's external communication channels.Its significance goes beyond the level of condensing the global Chinese and conveying the Chinese voice.Furthermore,it could influence international public opinion and enhance China's overall national image.