In 2009 The New York Times On The Chinese Image Of The Frame Analysis

With the growth of China's economic, political and military strength, the presentation of China's national image has become increasingly important, which directly influences the political and economic spread of China in the global community. The China's image is probably dominated by the western media. Referring to previous research methods and findings, the researcher analyzes the text of China-related reports from the New York Times in the year of 2009. On the basis of the quantitative data, the researcher tries to display a general picture of China's national image on the New York Times of 2009, and further to reveal the frame of China-related reports. To discuss how the frame worked, three case studies have been conducted by using keyword and sentence extraction and word frequency statistics. The researcher also presents an idea for China's national image building-instead of'a perfect China', China should build a brand image revealing complex situations in today's China to obtain international trust. To achieve that, a five-level communication model has been recommended.