Research On The Effect Of Immersive News Communication Based On Psychological Process

From the historical process of the development and evolution of media form,science and technology have played an important role in the development of newspapers,radio,television and the Internet in the mass media.Printing has made a large number of copies and dissemination of newspapers;Radio and signal transmission technology promote the development and popularity of radio and television.Digital technology promotes the development of Internet and realizes the information transmission across time and space.At present,virtual reality technology and reality enhancement technology have had an important impact on news production and reporting.Immersive news has emerged under this background.Immersive news has not only changed the traditional way of media reporting.It remolds the media ecology and has a unique influence on the audience's psychology of news information processing.The communication effect in the field of communication includes three aspects: cognition,psychology and behavior.The psychological process in the field of psychology mainly studies the three processes of cognition,emotion and will.And the research method in the field of psychology provides a reference for the research in the field of communication.The communication effect of the media message and the psychological process of the individual are dynamic interactive,that is,when the media message acts on the individual,through the awakening of the sensory system,the positive or negative emotions are produced,and the individual's cognition of the information is influenced.It also affects the attitude and behavior of individuals in the process of information processing.On the contrary,the attitude of the individual can also influence the cognition and emotion of the media message.Therefore,how to influence the audience's psychology becomes an important topic in the development of immersive news in the process of dissemination of immersive news.In view of this topic,this paper puts forward the research proposition of "Research on the effect of immersive News Communication based on Psychological process".This paper selects three different media forms of the same news content in CNN VR website,namely,text news report,360-degree panoramic video and VR video,to compare text news report and 360-degree panoramic video.From the perspective of communication effect,VR video news studies the effects of individual cognition and emotion,attitude,interaction and individual behavior,and makes a summary and thinking according to the results of the experiment.On the one hand,understand the unique features of virtual reality technology,better develop immersive news;On the other hand,it is timely to understand the needs of the audience,so that the media keep pace with the development of the times,and produce a suitable society.Will develop to meet the needs of the audience of the news.