| For quite a long time, china's TV news reports, paying more attention to the propaganda effects and indoctrinization, Lack of audience attention on real significance. TV News, in order to win in the competition, should be more subtle and thoughtful of the audience. Only by Studying the audience aesthetic psychology, looking for the media and psychological demand of the audience, can TV News grasps the effective spreading methods suitable for the audience psychology.Therefore, how to meet and satisfy the needs of the audience and make news dissemination effective,is an important problem arisen for every TV maker. Analyzing the audience psychology is not only the request of promoting the quality of broadcasting and news dissemination, but also the needs of improving ratings.This essay, from the angle of the audience acceptance and TV transmission characteristics, studies the TV news report in the psychological perspective, discusses and analyzes the application of psychological knowledge in the TV news interviews, communications and Emergencies. |
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