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Study On Emotional TV Programs Based On Communication Of Prompted Factors And Audience Mental Tendencies

Posted on:2012-11-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhengFull Text:PDF
GTID:2218330368496688Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
Television program is currently an extremely emotional heat of the television program form, in line with the current audience and the television program planning, broadcast the interests of both parties is the most affected by the current interactive television program transmission is one form. TV show the author as the basic emotional entry point for the current selected classic case study some of the industry, from radio and television journalism and communication science and its view of the spread of psychological motivation and audience trends. The research indicates that TV programs reflect a high degree of emotional characteristics of the same: the care of human emotion on the emotional topic of guidance, education and entertainment, commercial operation; the hit TV show with the audience emotionally media literacy promotion, the manifestation of the media and entertainment people desire such emotional issues intrinsically linked. At the same time, television programs also have a feeling both positive and negative features, it was love as a commodity packaging and sale, is a full commercial operation of the phenomenon, it is the feeling as a selling point, a TV program itself, ratings and advertising revenue to pursue the client, under the guise of the emotional care, sliding distortion, kitsch, vulgar and even vulgar cycle, is not conducive to emotional care is not conducive to promoting the values of the current mainstream, or even socialist spiritual civilization, morality plays a negative role.
Keywords/Search Tags:Emotional Television Programs, Spread Motivation, Audience Psychological Tendency
PDF Full Text Request
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