Based On The Audience Psychological Set To Explore The Contemporary Film And Television Color Application Strategy

When the color of the screen as a special language widely used in films, people's awareness for the color changed from the original 'show the world objectively'to'recreat the world of art'. By virtue of its unique nature and features, the color which is quite active in the image world has been made up of vast classic and excellent work. So it is called'classic works', not only because of vivid film plots, beautiful images, deep thinking ... ...but more favored and recognized by the audience.Throughout the present film and television industry, either film or television show has greatly depended on the audience. It is a very important issue that people apply visual elements in film and television screen to adapt to the psychological set of the audience in formation and development, by grasping the law of visual, however the color is the most representative visual elements among vast cases. From a psychological point of view, the formation of the psychological set of audience has something with the internal structure of the double-decker, one of which is the deep structure of the human body as a unique temperament, this is the inherent power factor, will affect all individual cognitive activities; The second is the surface structure of cognition, according to certain social norms and emerging personal experience, takes shape gradually. We have to foster that the formation of the psychological audience set is built on the response characteristics of the underlying temperament based on the re-shaping the surface of awareness. For color, in the practical application of them, it is necessary to meet the needs of different audiences under different temperament types of visual psychological needs, but also the cognitive aspects through the colors of the Union, brought about the symbolic significance of emotion to guide audiences and adapted to the experience of visual perception, and ultimately the audience to form a relatively stable psychological set.In this paper, based on the life and the perception of artistic practice, through the six sections, it talks about the relationship between color TV set and the audience psychological set and mutual relationship between the deep impact of rational thinking, combined with the theory of visual perspective in psychology, of typical analysis of cases summarized in this section the use of color psychology to meet the audience on the set of general laws of success. Audience after the example of contemporary college students will start the survey, combined with "set the audience of two-dimensional characterization of the psychological method," the ultimate audience of university students to meet to develop a set of psychological color TV set applications. As the audience is a large and complex group, therefore its analysis of the psychological set which must be targeted. This study provides an analysis of only the ideas and methods, in the specific practice, there must be more flexibility in the application of the actual situation.