The News Spread In The Process Of News Rhetoric

The study of news rhetoric has been focused on the figures of speech in the academia in our country for a long time. As the study of news communication getting deeper and wider, more and more interdisciplinary studies have provided news rhetoric studies with new research perspectives. The audiences’ self-consciousness arises and the media have to cast more attention on audiences’ need. This pushes media attach great importance to the news rhetoric on a macroscopic angle to reach a better effect. In the process of news communication, the main bodies of news rhetoric not only include the journalists, but also audiences. The journalists’ nationality and religion belief will cast influence on the choices of news rhetoric, while the audiences such characteristics will also have an influence on the news effect.The context of news rhetoric can be divided into internal context and external context. The internal context effects the news text by its context of co-text and the style of writing. The external context effects the news text by its relational context and events context.The betaking of news rhetoric in the news execution consist three arrangements: Microcosmic arrangements, midcosmic arrangements, and macrocosmic arrangements. It includes the using of obscure language and language appropriate to occasion in the microcosmic arrangements. It includes the betaking of plenty of datas, appropriate background, detailed text and emotional reaction in the midcosmic arrangement. In order to acquire the max effect of communication in the macrocosmic, it can dispel the gulf of rhetoric contraposing the mental characters of different audiences, it can also mold and arise rhetoric idolum and make the identical emotion.The body of news rhetoric always try to pass on his intends by using various news rhetoric strategies. However, the effect of news would be decided by the audiences to large extend. The elements which can influence the news rhetorical effect can be various. Different news rhetorical strategy will influence it, while the values and moods of audiences can also not be ignored.