The Transmission Modes And Optimize Strategies Of Aggregated News Client

The revolution of Internet technology has totally changed the production method and the transmission mode of medium content.Rapid information grasping technology and individualized information recommending technology have played an extremely important role in the medium transmission industry.The rapid information grasping technology is proved an effective method to deal with problems such as information overload and information confusion,which gradually becomes the new trend and new method of information distribution in the Internet era.With the development of mobile Internet and intelligent terminal technologies,aggregated news client begins to emerge at the right moment of the industrial revolution between old and new medium.The thesis takes aggregated news client as the study object and takes the Headlines Today as an example to analyse under the theories of Lasswell ‘5W’Mode and Use and Satisfaction as well as A Guard of Information.It starts from the arising of mobile new client and its development process,analyses the background,type and current status of mobile news apps in China,combs the overall pattern of mobile news apps in China and points out the Headlines Today’s information transmission characteristics as follows: Information is rapidly aggregated,systematic and digitizing;User position is centralized,individualized and differentiate;Information transmission is convenient,latest and dynamic;Content sharing is mobile,interactive and socialized.Next,the thesis will study transmission modes of aggregated news client and the above analysis paves the way for it.The thesis focuses on the research on the transmission modes of aggregated news client,which mainly include five different modes: medium analysis: ‘Internet+News Client’Product Engine;Content analysis:‘Hot spot and Individualized information Recommendation+Attention’ Content Distribution,Platform Analysis:‘Information Interactive and Medium Socialization’ Communication Channels,Audience Analysis: ‘Accurate Recommendation and UGC’User Concept,Effect Analysis:‘Recognition Attitude and Information Sharing.Based on the transmission mode of aggregated news client,the author analyses on through SWOT analysis matrix.At last,the thesis proposes strategies to optimize the transmission modes of aggregated news clients.In term of editors audition: implement double-deck audition system and improve the medium literacy of operational people.In terms of content: Give priority to collecting materials and take into account the original article;In terms of channel development: improve new medium platform,promote information materials sharing.In terms of layout optimization: improve information resources,innovate the layout design.