Research On Frankfurt Book Fair (2009-2018)

With the continuous prosperity and development of world economy and trade,the mass demand for cultural products is also growing.The development of culture and the promotion of cultural products need to rely on a broad development platform,and international large-scale book fairs just have this function.Faced with the rapid development of China's economy,cultural soft power also needs to be strengthened urgently.In order to promote the development of Chinese culture,it is necessary to put on the agenda to successfully create a large book fair with international influence.Although China Book Fair,represented by Beijing International Book Fair,has certain influence in the world publishing and cultural circles,its strength and influence still lag far behind the world-class book fair headed by Frankfurt Book Fair.In order to further understand the gap between its own strength and the world-class book fair,and to better promote the internationalization of the development process of the Chinese book fair,the author specially collected the relevant materials of the Frankfurt Book Fair from2009 to 2018,and wrote this article for reference by domestic publishing academia and industry.Supported by academic theories in publishing and literature,the author makes a more in-depth and detailed analysis of the development of Frankfurt Book Fair by using effective research methods such as documentation,comparison and case analysis.Specifically,this paper first gives a brief overview of the overall development of the Frankfurt Book Fair,and retrospects the overall development situation before this period of time.On this basis,it divides the Frankfurt Book Fair into three stages: the initial stage focusing on European development,the exploratory stage turning to Asian-African-Latin American culture and the mature stage facing the world development.Secondly,this paper deeply introduces the development conditions and features of Frankfurt Book Fair,which includes the characteristics of the exhibition and specific service functions.Thirdly,based on the overall development background of the publishing industry and the realistic foundation of the rapid development of technology,this paper introduces the great opportunities and challenges forthe Frankfurt Book Fair,and puts forward two effective countermeasures according to the actual conditions.They are to give full play to their own advantages,continuously improve the function of cultural services and adapt to the development of the digital age,and promote the in-depth development of traditional publications across the media.Finally,based on the experience and lessons of Frankfurt Book Fair in recent years,this paper puts forward some methods and strategies for learning from China Book Fair.Through this study,the author hopes that China Book Fair can find inspiration for its own development in the successful experience of Frankfurt Book Fair,and constantly promote the worldwide process of China Book Fair in accordance with its national conditions.