The Study About Taipei International Book Exhibition

Taipei International Book Exhibition is one of the important activities in the publishing industry in Taiwan’s overseas exchange and node, book sales and copyright trade function makes the Taipei international book exhibition and publication institutions at home and abroad have a better cooperation, which not only reached a commercial purpose, but also has a deeper cultural exchanges, promote the development of Taipei international book exhibition, increase the international awareness of the book fair. Based on the Taipei international book exhibition as the research object, the development of Taipei international book exhibition to conduct a comprehensive in-depth exploratory research, and get enlightenment to international book fair held in mainland China, in order to better promote the Chinese publishing industry, improve the country’s cultural soft power.First of all, from the origin and classification of the international book fair as the breakthrough point, exploratory study of the development of the Taipei International Book Exhibition background, realized the Taipei International Book Exhibition held, is, in fact, the Taiwan region by the fair makes it a strengthen communication and contact with the international community, so as to promote the international image, the promotion of Chinese culture, Taiwan into a copyright trade center in Asia. At the same time, according to the Taipei International Book Exhibition at the target and operation pattern, the Taipei International Book Exhibition is divided into initial stage, growth, development and challenges of four times, for the whole of Taipei International Book Fair and history of the development process take summarized and analyzed.With the continuous development of Taipei International Book Exhibition, the characteristics of each year, the theme of the exhibition also gradually feature, diversity, frontier, the function of the book fair is from the original simple books copyright trade and sales, the evolution of three major functions, namely the function of international communication, publication and promotion. Through the depth study of the three big functions, analysis of the international communication, mainly to carry on the books copyright trade and sales, at the same time to strengthen the international cultural exchanges; Publishing functions, mainly around the information technology, to carry out related activities; To promote reading, mainly promote popular reading, fostering an atmosphere of nationwide reading.Through comprehensive study of Taipei International Book Exhibition, as well as to the Taipei International Book Exhibition theme characteristic and function analysis, found the first in Asia, the world’s fourth Taipei international book fair, on the way of development is not smooth, it is also the development bottleneck, mainly manifested in the copyright trade is still weak, exhibition is expensive, the impact of the digital age, and the four aspects of competition from other international book fair. According to the Taipei International Book Exhibition development bottleneck, proposes the corresponding optimized way, hope can through strengthen copyright trade function, makes the book sales function too abrupt and the Taipei international book exhibition from the "mall" back to the right track; By optimizing the fair of software and hardware facilities, reduce the building expensive problems, to small good press the fair opportunity; By utilizing digital technology, comply with the digital age, the book fair to keep pace with The Times; By strengthening links with international publishers, to deal with other international book fair competition. Finally, hope that through the study of Taipei International Book Exhibition, provides some Revelations to the continent at the book fair, flexible and varied culture, promote cultural level of the fair.