Bologna Children's Book Fair Research

Bologna Children's Book Fair is the largest children's book fair in the world,which is called the inspiration Muse of children's book publishing industry by publishers.This paper attempts to study its historical origin,characteristics and functions,analyze its success factors,and summarize its inspiration to the development of China's book exhibition industry.The origin of the Book Fair is the starting point of this article.On this basis,the background of the Bologna International Children's Book Fair is analyzed and its development process is sorted out.Since its inception,Bologna Children's Book Fair has been expanding its multi-dimensional functions,such as the establishment of the Translator Center,the Literary Copyright Agency Center and the Film and Television Copyright Licensing Center.Bologna Children's Book Fair has been promoting itself to meet the needs of the development of children's book publishing,and finally established its authoritative position in children's book fair.Bologna Children's Book Fair focuses on children's publishing.The authoritative awards awarded at the book fair,the illustration exhibition known as the "Oscar in illustration circle" and the host country activities held at the book fair are all unique from other book fairs.Today,publishers still regard the Bologna Children's Book Fair as a treasure hunt for the copyright of children's books,and there are countless books and copyrights traded at the book fair every year.At the same time,the children's book exhibition,as a worldwide communication platform,has effectively promoted cultural exchanges among children's book publishers in various countries,provided publishers with the opportunity of face-to-face conversation and networking,thus promoting the dissemination,collision and integration of national cultures.Moreover,as a kind of exhibition,Bologna Children's Book Fair can also promote the development of surrounding industries.Finally,the Children's Book Fair can also promote children's reading and show the world the profound accumulation of Bologna,an ancient city.Throughout the history of Bologna Children's Book Fair,its success can not be separated from the dual role of external environment and internal factors.From the outside,first of all,Bologna Children's Book Fair is held in Bologna,one of Italy's transportation hubs,with excellent natural conditions and excellent geographical location.Bologna has the oldest university in the world,Bologna University,which has a deep history and rich humanistic flavor.At the same time,Bologna's children's culture can be traced back to the 17 th century,and has a long history.These are temperaments that melt into the blood of Bologna's children's book exhibition.Internally,the organizers of Bologna Children's Book Fair have a unique vision,can conform to the trend of the times,accurately grasp the global development environment,take the initiative to meet the challenges of digitalization,and the organizers of Bologna Children's Book Fair attach great importance to personnel training.At the same time,the organizers of Bologna Children's Book Fair have a very dedicated exhibition attitude,professional exhibition vision and the exhibition concept of conforming to children's physical and mental development.The combination of internal and external factors has created the unique and transcendent authoritative status of Bologna Children's Book Fair.This paper attempts to summarize the success factors of Bologna Children's Book Fair through the research and analysis of Bologna Children's Book Fair,hoping that it can bring some thoughts and inspirations for China's Book Fair,such as improving the professional quality of the book fair,strengthening the construction of supporting facilities for the book fair,improving the copyright agency mechanism,establishing high-quality and efficient exhibition team and improving the digital level of China's Book Fair.