The Study About Chinese Book Fair In The New Century

In recent years, book fair is not the privilege of the western countries. China has joined in the spring tide of the book fair. This paper puts the Chinese book fair as research object, and then analyses all aspects of Chinese book fair, for study the value of Chinese book fair and obtain enlightenment. Moreover, it promote the development of Chinese book fair and enhance the national cultural soft power.This paper starts from the history of book fair, according to chronological order, book fair is divided into three sections. It is book fair’s happening, development and modern book fair’s new development. The history and development of the whole book fair is been studied and summarized. Then this paper integrates and teases Chinese book fair’s general situation, and introduces three most famous book fair in Chinese. Although Chinese book fair started late, it has many forms. According to display area, the type of exhibits, organizer, nature of transaction and display objects, book fair is divided into different types. Different types of book fair all has each strengths and key, for the common prosperity of the publishing industry in Chinese.With the development of more than 30 years of Chinese book fair, Book fair’s original book sales function under the impact of the current book fair new features is been enhanced and expanded. New and old function complement each other, change Chinese book fair into the integration of book sale and order, copyright trading, started publishing information, publishing release of new products, new technology introduction, cultural transmission, image display and other functions for the integration of a global publishing. Its connotation is the deepening and extension.By studying the development of Chinese book fair and on the analysis of the Chinese book fair situation, types and functions, and with the famous book fair compared to some Chinese book fair, such as Hong Kong and Tai Bei book fair, there are still having some problems, mainly displays in the absence of specialized market main body, relevant personnel system service facilities is not perfect, press lack of initiative, digital age’s impact on the book fair function and activity tend to homogeneity. Based on the present problems of the Chinese book fair, this paper discuss the future development way of the Chinese book fair,so as to provide a way of China’s publishing industry’s development. For geared to the needs of the industry’s book fair, to speed up the development of our country’s copyright agent enterprises, cultivating professional talents, but also to seek the new development of the digital age book fair, it is an important problem for Chinese book fair. Set up a professional book fair market main body to help Chinese book fair towards the direction of more professional, more efficient. For facing the public’s Chinese book fair, on the one hand, to forge a scholarly society, learning Shanghai book fair, using a variety of media to spread rich elegant. On the other hand, to build innovative activities book fair culture, draw lessons from the diversity of the world famous book fair activities, improve the mainland the fair’s cultural level.