Research On Interaction Design In Mobile HTML5 Advertising

With the rise of the Information Age,the Internet has unknowingly led us into the digital age.At the same time,mobile intelligent terminals have become more and more popular.From a single communication tool in the past,they have become indispensable multimedia devices for all people.Therefore,users pay more attention to the interactive experience of products.The rapid development of mobile devices breaks the closedness of previous information dissemination,changes the behavior of users receiving information,and affects a wide range of research areas.At the time,the dissemination of advertising media has slowly shifted to mobile Internet terminals.As a new form of advertising,HTML5 advertising is relying on such a background to continuously develop and has unique commercial value.Mobile HTML5 advertising run through the network in a virtual space.Its greatest feature is interactivity.Users have the right to actively obtain and filter advertisements since then.They have not only become users of advertisements in the past,but also become communicators of advertisements.When advertisers promote HTML5 advertisements on the mobile terminals,they also pay more attention to the user experience.From the perspective of users,advertisers deliver more accurate and personalized advertising content.In specific discourse,this paper takes advertising interaction design as the research object in the mobile HTML5 advertising,on the basis of consulting a large number of relevant books and materials.And it set HTML5 advertising as the main line from the perspective of interaction design.Based on the relevant theories of interaction design at home and abroad,with the background and development process of mobile terminal interactive HTML5 advertising,I find out the target population clearly that mobile terminal interactive HTML5 advertising targets on;Then,by comparing the difference between the HTML5 advertising and the traditional advertisement,the typical features are summarized.Next step,it extracts the type division of mobile terminal HTML5 advertising,and explores the design principles and design strategies of mobile terminal interactive HTML5 advertising.Finally,the above research is verified and prospected through the design practice of mobile terminal HTML5 advertising.The future of HTML5 advertising will be more and more diversified,and it may spread to every corner of our life,and its future is still promising.Even so it still requires hard efforts by practitioners so that we can transit to that stage earlier.From interaction design perspective,this paper combines the actual conditions of the mobile advertising cases,tries to summarize the mobile interactive HTML5 advertising design principles and design strategies.I hope that it will provide a new design concept and theoretical basis for interaction designers and Internet advertising professionals.