Research On Interactive Animation Advertisement Design Based On Mobile Terminal

The widespread popularization of the Internet and the continuous progress of the mobile Terminal equipment communication network have pushed people's life into the mobile internet age.Mobile terminals represented by mobile phones have attracted advertisers ' attention for their portability,convenient input and output,and fast information dissemination of mobile network platforms,and have provided new platforms and opportunities for advertising development.At present,mobile Terminal interactive advertisement is developing rapidly with the irresistible trend,the form is also becoming more and more diverse,mobile terminal interactive animation advertisement is the combination of computer technology and art,enriching the manifestation of advertisement and injecting new vigor into the performance of advertisement.This article mainly takes the mobile terminal interactive animation advertisement as the research object,the content mainly starts from the following several aspects:Firstly,this paper expounds the present situation of interactive advertisement and the combination of animation,sums up the definition and classification of interactive animated advertisement,and probes into the difference between interactive animated advertisement and traditional animation advertisement.Secondly,the paper sums up the application types of interactive animation advertisement in Mobile terminal,and analyzes the reasons,advantages and problems of its wide application.Finally,combined with the summary of the previous article,the design of interactive animation ads from the interactive design and art design,based on the design of advertising and design ideas as the point,summed up the interactive animation advertising design principles and artistic design points and applied to practice.Finally,the paper makes a prospect of the design direction of mobile terminal interactive animation advertisement.