The Design And Implementation Of Network Video Interactive Advertising Information Embeded Platform Based On HTML5

At present, the product information mainly comes from the product advertising. The newspapers, radio, television, and network are the main media of transmitting advertisement information. Network video advertising is a new form of advertising, which combines the traditional network advertisement and television advertising for the double advantage, has a unique business value. As P2P technology is mature, and broadband is becoming more and more popular, Network video advertising become an important mainstream form of advertising,which is a new form suddenly rises. Network video advertising is a new form of advertising, which combines double advantage of traditional network advertising and television advertising. This kind advertising form has a unique business value.As everyone knows, too much advertising spots will cause audience disgust, but at the same time, audience are in a great demand of the commodity information, on the one hand, audience are not like video advertising spots very much, on the other hand, they are craving initiative to acquire goods information. For example,if a program in the hit situation, it can be easily found that in each big forum have hundreds of thousands of audience are talking about the actors in the play of the everyday food and clothing, what brand, how to buy this kind of problems meet the eye everywhere, which embodies the the consumer trends of young people who are the main force in consume maket. This kind of influence character by environment influence is the dream of a sponsor. It also shows that it should be explore the new advertising model that more audience can accept and love.The platform based on HTML5technology,achived that network video can embed basic media material, such as images, text, audio and video, to describe advertising information. Embedded advertising information and network video are separated, network video play effect will not be affected, and achieved the advertising message interactive display, The user can choose to continue to watch it or not, and can be purchase through the link directly, allowing users to operate interactive advertising information, such as a mouse click event, product details view, etc. applying of the platform expand the video website model which give priority to advertising revenue and can be directly involved in e-commerce. Believe that with the rapid development of online advertising, the platform will has enormous space of market development.