Research On The Experience Design Of Self-test H5 Advertising In Mobile Devices

The performance upgrading of mobile devices,the development of Internet technology and the improvement of network speed play an important role in promoting the development of mobile Internet advertising,and new forms of Internet advertising are emerging.Among them,mobile H5 advertising,with its novel technology and user experience advantages,stands out from the rest in Internet advertising and becomes a new force in Internet advertising.In recent years,H5 advertisement has been favored by advertisement publishers and audiences.In this paper,H5 self-test ads in mobile H5 ads are taken as the research object,and the concept,development status and current development of H5 ads are analyzed in detail by inductive deduction and literature research,and H5 ads are classified in terms of content and presentation form.Then based on the case collection and data summary,the paper analyzes the concept of self-test H5 advertising,and analyzes the advantages and disadvantages of this type of advertising.Combined with the actual cases,this paper expounds the classification of self-test H5 advertisements from two aspects of test participation mode and test result display,and summarizes the common composition mode and browsing order of H5 advertisements based on the case list.Secondly,the basic attributes,needs analysis,psychological analysis and behavior analysis of mobile self-test H5 advertising audience are discussed.This paper analyzes the audience experience level of self-test H5 ads on the mobile terminal from five experience levels: sensory experience,emotional experience,thinking experience,behavior experience,and connection experience,and analyzes and narrates the actual cases.This paper discusses the experience process and experience preference of the audience in self-test H5 advertising,and explores the key points that affect the user experience in this type of H5 advertising.Finally,based on the above research and analysis,it summarizes the design principles of experience based mobile self-test H5 advertising: user-centered,guide audience browsing,information two-way interaction.Based on the design principles and from the perspective of design practice,this paper puts forward a design method for H5 advertising design of this type,which is creative in content,clear and fluent in cognition,reasonable and interesting in interaction,rich in audio-visual scenes,and provides a theoretical reference for the design of self-test H5 advertising on mobile terminals.