Information Visualization In The Application Of The Network Interactive Advertising

The development of economy and technology has brought the popularity of the Internet,the majority of the audience to know network interactive experience growing experience with interactive function of this requirement also is increasing.At the present stage of network interactive advertising in the use of words,pictures,audio,image and so far can not meet the actual demand of the majority of the audience,the audience are more likely to experience a kind of innovation,communication and exchange of friendly,making the audience access to information at the same time also can timely feedback out.However,in the current information and data of full screen fly era,information access to information is difficult to let the audience fatigue a quick way,which extends a the information visualization technology,has become the main direction of the current domestic and foreign common concern.Information visualization as a convenient and efficient information transmission and communication,network of interactive advertising Provides information on new thinking and understanding method development.At this stage of development of information technology and Internet technology under the environment of information visualization in advertising can fully integrate the image,text,color and other visual elements,as well as audio,animation,interactive transmission operation interactive elements to realize the information,it changed the traditional definition of the information to a great extent,at the same time also greatly expand the network of interactive advertising market influence.This paper firstly clarify the application of information visualization in network interactive advertising in the background,significance,content,methods and innovation,development history and application situation of consolidation of information visualization,the definition of network characteristics,interactive advertising,in-depth analysis of the types and the status quo;followed by analysis of characteristics in network interactive advertising the information visualization and its manifestations;finally summarizes information visualization in network interactive advertising design methods,puts forward the design method of information visualization design includes four aspects,namely simplified visual elements,enhanced color collocation,enhance the fluency of the fun and interactive voice,and puts forward the design principles of information visualization in network interactive advertising the interface is simple and easy to understand,gradual principle,narrative principle of visualization.Hope to promote the visual elements of visual interface The interaction of organization and information,through interactive information visualization with the people,fully demonstrated the information between the interest and relevance of information,information visualization form and thus will be more creative and humane into interactive network advertising.