The Applied Research Of The New Media In Hefei Radio Station

After the development of New media in the early experience,is now gradually grow up,the profound influence people’s life. It brings to the traditional media cooperation opportunities at the same time, also brought huge crisis. New media because of its strong interactivity, real-time, huge amounts of sex, sharing the characteristics of the living space of traditional media caused the extrusion. Traditional media under the surrounding of the New media, how to break through the New media for their use is already a have to face the issue.Broadcast as part of the relatively weak in the traditional media, under the impact of the New media have exposed the timeliness, slow renewal rate, poor information repetition rate is high, the content, content to retain many problems such as poor selectivity. The New media environment, broadcasting and don’t want to be eliminated, cooperate with the New media development is a path between two parties. Broadcast media to change the traditional mode of operation to use New media management, organic combined with New media is urgent.The author through the research on the application of New media of Hefei Radio Station, through content analysis, comparative study, case study method, find out the impact of the traditional broadcast media in the face of the New media, what measures should be taken to avoid elimination; How traditional broadcast media and New media cooperation, both parties to achieve win-win; Traditional broadcast media and New media in the process of contact, what problems will caused by the traditional media to New media use is insufficient, make use of the error.Through the concrete analysis of the New media usage of Hefei Radio Station, full text shows a comprehensive New media application status of Hefei Radio Station. Hefei Radio Station in the process of development, from the original four sets of frequency, up to now the six sets of frequency. After the rise of New media, the official start of the six sets of frequency of use and New media contact, the earliest start from QQ. And then set up its own website, New media officially the operation and use up. The rise of Weibo and WeChat Hefei Radio Station will let the two kinds of New media as the pinnacle of their development. Of Hefei Radio Station frequency for both the use of New media ways and means also brought their own different development opportunities and challenges.Full text for Hefei Radio Station New media application research based on a large number of visits for Hefei Radio Station New media development, on the basis of the original data, obtained the Weibo, WeChat all data, and other New media. For Hefei Radio Station at present the current status of application of the New media have a more comprehensive understanding, for Hefei Radio Station in New media application process of some of the rules and characteristic has carried on the summary and analysis.Through content analysis, case study, comparative study on three kinds of methods, in this paper, Hefei Radio Station most used Weibo and WeChat are analyzed. Weibo, statistical content includes the set of frequency Weibo fans, the maximum number of forwarding microblogging forward and minimum quantity, the maximum number of comments on Weibo and minimum amount of comments, the maximum number of read Weibo and minimum amount of reading. And then through the comparison, find out the different frequencies for Weibo method of use and using habit, at the same time comparative Weibo in seven sets of frequency in different operating conditions. WeChat, official statistics include WeChat public platform of subscribers, the maximum number of read WeChat public push and minimum reading quantity, WeChat push the average reading public. Through analysis and comparison of the content, find the set of frequency of official WeChat using methods and habits of the public platform, comparing the different frequency of the current operation.In New media for Hefei Radio Station application data, on the basis of detailed analysis, this paper find out the Hefei Radio Station in the development of New media exposed some problems, and these problems are summarized and concluded. Then mainly from the QQ Weibo with Hefei Radio Station website, New media, New media WeChat, and other practical application of New media, a total of four aspects to introduce the problem.Hefei Radio Station under the New media impact, show the audience erosion, rate drop, the program visibility. Reduce the performance decline in revenue, and advertisers. Cooperate with New media, is to ensure that Hefei Radio Stations move on the right path. This article through to Hefei Radio Station in New media research and application of the paint a New media development, Hefei Radio Station shows in different New media use different problems exposed by the Hefei Radio Station. In order to study through the analysis of these problems, New media for Hefei Radio Stations in the future development to provide some feasible and feasible suggestions and methods. Radio at the same time through the Hefei New media application research, combining with the development of Hefei Radio Station; Combined with the characteristics of different New media use; Combining with the domestic other places the development of New media experience and their own work experience, for the rest of the country radio stations in the use of the New media and ways of cooperation, to provide certain reference and experience. In order to achieve other local radio station in the development of New media can be as little as possible detours on the road, healthy, comprehensive development of New media.