Western Financial Media Chinese Network Research Based On SWOT Analysis

The Chinese economy continues growing, while the medium industrial market of China is not mature right now. This present situation urges some international ones of the western financial media to turn their attention of developing and expansion to China. In order to open the market of China and avoid the restrictions of Chinese medium policy as much as possible, they chose to set up their own Chinese websites. During the process of developing these years, the Chinese websites which are set up by the western financial media experienced some difficulties and bottlenecks, but got much ratification and high opinion as well. As a kind of phenomenon in the fields of the Communication, it drew the author's attention.This paper mainly talks about the Chinese websites which are set up by the western financial media, and takes the FT China as an example. The entire text chooses SWOT analysis as its framework of studying and discussing, and uses Literature research and Content analysis to have a both qualitative and quantitative study on the object. SWOT analysis is a kind of common analytical methods of Management and Marketing. However, this is the first time to use this analytical tool to study the Chinese websites which are set up by the western financial media. And this paper uses SWOT analysis to study FT China to comprehend the strengths, the weakness, the opportunity and the threat of the Chinese websites which are set up by the western financial media. After that the paper will give some strategic recommendations depending on the former results.This paper can be divided into 6 parts. The 1st part of it elaborates the background and significance of this research, introduces the literature review of related topics, and explains some other things which include the research methods, the study sample and the study design. The 2nd part defines the key concept. The 3rd part summarizes the reason why many western financial media set up their Chinese websites, and leads to the main content in the latter parts of this paper. The 4th part takes FT China as an example, and uses SWOT analysis to analyze and summarize the internal conditions and the external environment of the Chinese websites which are set up by western financial media. The internal conditions are consisted of strengths and weakness, while the external environment is consisted of opportunity and threat. The 5th part depends on the results of the 4th part. It builds a SWOT matrix to bring some strategic recommendations for the developing of FT China. The Last part is a conclusion.The author tries to combine the model of SWOT analysis and FT China within the ability. And the author expects that the results of this paper can help the ones who wish to comprehend FT China to have a deep understanding or they could see something grand with a narrow viewing ability to know more about the Chinese websites which are set up by western financial media.