Research On The American Self-publishing

With the rapid development of digital publishing in the world,self-publishing industry has also emerged in the spring.In this information age,the role of the content become more important.Self-publishing entrepreneurs to capture the user is willing to produce their own content.They use the UGC(user production content)model,creating a new digital publishing industry.In foreign countries,Amazon Direct Publishing(KDP),Smashwords and Lulu as the representative of the self-publishing platform.The development of this platform is very rapid.In the case of self-publishing development,the forefront of the US self-publishing industry is conducive to the traditional publishing companies and Internet companies at home and abroad to fully understand the development of the US self-publishing industry for the development of self-publishing areas to provide useful reference.Therefore,the research of American self-publishing has a very realistic academic significance and practical significance.The first part of the article is the introduction,which mainly analyzes the research background,the significance of research,the research status at home and abroad,the focus,the scope and the innovation of this thesis,and finally the research ideas and research methods of this thesis.Through the search,I found that there are really few research results about the United States self-publishing.Right now,the study is still in the stage of a brief introduction to some self-publishing cases.The second part of this thesis is a self-publishing overview.First of all,this chapter combines the existing literature on the definition of self-publishing.I defined the concept and characteristics of self-publishing,and introduced the development of self-publishing background,to understand the United States at that time the publishing industry and the Internet industry development environment.Last but not least,it classifies the main self-publishing platform in the United States based on differing service modes,and makes the brief introduction on these major American self-publishing platform.The third part of this thesis introduces the development of American self-publishing.In this thesis,I take the American self-publishing platform ASI as an example,from the ASI twists and turns of the development process to understand the development of US self-help publishing.And I analyze the development trend of American self-publishing.The fourth part of this thesis studies the operating principle of American self-publishing.This thesis analyzes the operation principle of American self-service publishing platform from author's service and marketing service.And introduces the representative cases of four types of self-publishing modes,such as direct self-publishing mode,traditional publishing enterprise self-service publishing mode,library self-service publishing mode and open textbook publishing mode.The fifth part of this thesis studies the American self-publishing industry chain model.This thesis studies the main structure of self-publishing from the angle of industrial chain,and takes Smashword and Lulu as examples to illustrate the different characteristics of multi-channel mode and ring-mode industrial chain model.The sixth part of this thesis studies the impact of the self-publishing,especially on the American traditional publishing and traditional library.Under the wave of digital publishing,traditional publishing and library should adapt to the new publishing model.We need to take the initiative to accept the development of self-publishing.The seventh part of this thesis analyzes the problems in the development of American self-publishing and studies the bottlenecks in the development of the self-publishing industry,such as poor quality of content and single business model.As the domestic self-publishing industry environment is different from the United States.China's publishing laws are not sound enough,such as in the Internet publishing license,book number and so on.So I made some suggestions that would help domestic self-publishing industry development.