Research On Digital Publishing Of Liaoning Publishing Group

In this paper, the main object of study is Liaoning Publishing Group digitalpublishing, through the analysis of Liaoning Publishing Group digital developmentbackground and development of motivation to explore the need for the Group’sdigitization development, simultaneous analysis by Liaoning Publishing Groupdigital publishing of key projects for the future of Liaoning Publishing Group DigitalPublishing the direction and development strategy proposed exploratory thinking.Through literature research methods, case studies and data analysis, trying to givesome reference of Liaoning Publishing Group and our country digital publishing inthe future.The first part is the analysis of the backgrounds of digital transformation ofLiaoning Publishing Group, from all over the current development status of digitaldevelopment and Liaoning Publishing Group, two aspects were studied. Proposednational digital publishing in good shape, and after the restructuring，the LiaoningPublishing Group has advantage in content resources，technology, capital and otheraspects. On that basis, Liaoning Publishing Group owns good environment of thedevelopment of digital publishing. Liaoning Publishing Group for the digitaltransformation of motivation research, this paper due to the user’s reading habits frompaper books to the screen，digital publishing to bring new economic growth point ofthe evolution, driven and competitive pressures from globalization and other factorssimilar enterprises, making Liaoning Publishing Group digital transformationinevitable.The second part of the article use Liaoning Publishing Group pad, Chinesee-book net，digital book bag, digital intelligent building and big ears baby booklearning, analyzes the development path and development of the Liaoning PublishingGroup digital publishing.The third part through the study of the first two parts，in the future of digitalpublishing Liaoning Publishing Group should proposed from personnel training,development of industrial clusters, digital book content and cloud technologyutilization, etc. to try new possibilities to future Liaoning Publishing Group Digital get better develop the publishing path.