Research On The Content Operation Strategy Of Pear Video

In 2017,the short video industry has sprung up,and short videos have quickly become an important carrier of the content industry.Both the Internet industry and the traditional media industry have developed short videos.Pear Video is a representative of a short video of information created by a professional media team from traditional media.Pear Video has grown rapidly in just two years,achieving a sustained output of massive,high-quality,original information content.This paper believes that it is mainly due to the development of a complete set of content operation strategies.Therefore,this paper chooses to study the content operation strategy of Pear Video,mainly from the three perspectives of content collection,content editing and content distribution,and analyzes the continuous operation strategy of the construction and management process of Pear Video's global filming network,.It analyzes the editing and production of high-quality content under the filming system,and its distribution strategy on different platforms.Finally,it reflects on the problems and proposes countermeasures.This article is divided into five chapters: The first chapter is the introduction.The second chapter mainly analyzes the operation strategy of pear video content from the perspective of content collection,including the construction of PUGC content production system of pear video and the content collection strategy of pear video.The third chapter mainly analyzes from the perspective of content editing,including the content evaluation standard,content review and content production of Pear Video.The fourth chapter analyzes the contents of the main distribution channels of Pear Video and summarizes the content distribution characteristics of each major distribution channel.On the basis of the previous analysis and research,the fifth chapter reflects on the problems existing in the operation of pear video content and proposes countermeasures.