Research On The Communication Mechanism Of Voice Books By Wechat

In the era of mobile interconnection,with the upgrading of overall social capacity and the rapid development of digital content consumption,the content dissemination mode with voice as the main body meets people's desire to acquire information,knowledge and entertainment in time of fragmentation,and becomes a new media with prominent content effectiveness.As the only accompanying media under the mobile internet,the real value of audio has become increasingly prominent.Out of this,the reading method based on listening is also widely accepted.Audio-book production and dissemination platforms are springing up like bamboo shoots after a spring rain.Novel reading experience and high user stickiness make the traditional book publishing industry have to reform into new areas of dissemination to attract more audiences.But the dissemination of Voice Books is still in the exploratory stage of development,and the existing problems and disputes can not be ignored.Based on the theory of communication,this study summarizes the existing problems and proposes solutions and development strategies through the analysis of the transmission mechanism of the voice-mail and the voice-mail on the Wechat platform.The introduction introduces the research background and significance of this paper,and summarizes the research status of audio books.The first chapter introduces the concepts of audiobook and communication mechanism.Chapter two analyses and summarizes the characteristics of the elements of the Wechat communication of the audiobook from three aspects: the main body of the communication,the content of the communication and the user orientation.On this basis,Chapter III and Chapter IV are the focus of this study.By using the theory of communication process,the dissemination process of audio books in the process of Wechat dissemination is analyzed and summarized.The content production mode and fission dissemination mode of audio books are analyzed in detail.Finally,it is pointed out that audio books have been disseminated in Wechat.The problems existing in the process and the countermeasures are put forward to provide a good environment and conditions for the dissemination of voice-book Wechat,and to provide ideas for the future development of the voice-book industry,which is also the significance of this paper.