"Book List Is Here" WeChat Public Account Dissemination Research

With the development of Internet technology,WeChat has become a "national application".Launched in 2012,"WeChat Official Account" has increasingly become the daily concern of the public.Nowadays,by opening official account to push articles to enhance brand awareness is increasingly favored by enterprises.The book publishing industry has also joined this list,relying on the WeChat official account to promote its own brand and products.Both public publishing houses and private book companies are actively laying out their own new media matrix."Book list is coming" established by private book company duke books co.ltd.is a typical example.In this paper,using the method of online observation and text analysis,through the "Book list is coming" push and comment on systematic research and analysis,the text analyzes content production and communication strategy to give some reference for the other WeChat official account.The chapter one discusses the background of the birth of "Book list is coming" from the three aspects of communication environment,platform characteristics and company considerations,and divides its development process into four stages.It believes that the layout of the company has a gradual process.The chapter two explains the specific way and content of the text production of"Book list is coming",analyzes the title,discourse style and typesetting of the article,and discusses the advertising part.It thinks that the advertisement of this account attaches great importance to the story marketing.The chapter three and the chapter four mainly analyze the communication strategy of "Book list is coming".The company designs the account content centering on the audience through accurate content and audience positioning.At the same time,the media matrix should be laid out in the same channel.The chapter five summarizes the spread of revelation of "Book list is coming",analysis of the current pressure and difficulties,and puts forward some feasible Suggestions for the next development,gives some reference to the peers in the confused ideas and thinking.