Research On The Communication Mechanism Of Wechat

Wechat,in some degree, is the upgrading edition of user experience and product function of SMS, MMS, Fetion. In the new media technology, it is based on intelligent mobile phone to enhance the user experience as the goal,at the same time,to expand the voice and video functions. Especially the speech function, greatly improved the traditional instant messaging function and enhance the user experience.Because of this unique features and user experience, the development of Wechat has exceeded the mi chat and other instant communication tools already, to six hundred million. In the mobile Internet era, people can whenever and wherever possible release information, disseminate information, views, fragments of the time in the mobile Internet era.The Wechat satisfy the user experience greatly. It is all from a simple starting, which let users in a simple operation to experience the fun of Wechat,Instant messaging, social experience, online shopping, carpool taxi and so on.Wechat integrate people’s life, work, and even social circle circle,which let people experience the hitherto unknown to the convenience and fresh.From the perspective of communication, Wechat has its own unique process communication mechanism and propagation. Wechat takes interpersonal communication as the foundation.The propagation characteristics of Wechat is to spread the way of "transition mode of transmission of type" to "dialogue" transmission mode.Wechat propagation mode is the main point of interpersonal communication to point, supplemented by mass communication, group communication and other forms of communication. The interpersonal communication is the main communication mechanism of the form of communication, leading to the dissemination of content Wechat with personal privacy and quasi real name system characteristics. That is to say, Wechat transmission range, mainly in the strong relation link based acquaintance, acquaintance constitute the basis for the circle Wechat propagation. In this case, the main communication range Wechat on his Wechat circle of friends and Wechat to friends, personal Wechat account as the center, forming a closed circle. Strangers will not see Wechat dissemination of the contents without permission, only in the Wechat transmission outside the circle.