Research On Audio Reading Communication Based On Wechat Platform

Audio books,as a useful supplement to traditional paper books and e-books,are essentially transforming “reading” text into "listening" text,and converting audiences' visual stimulation into auditory stimulation.Driven by readers' reading needs and network audio technology,audiobooks have gradually been digitized and rapidly grown into rich content,complete categories and diverse forms of media.By reviewing the development history of audiobooks,this paper finds that one of the important characteristics of the innovative development of audiobooks is that they can continuously extend to new carriers under the new technological environment,which is the sufficient condition for the rapid development of audiobooks under the new technological environment.With the rapid growth of the audio reading market and the growth of mobile users,audio reading actively extends to the new carrier of mobile end.The vigorous development of Wechat platform and the upgrade mode with plug-in technology as the core provide necessary conditions for the extension of audio books to new carriers.Based on the convergence of communication demands,user groups and communication patterns,audiobooks are extended to the Wechat platform as a new communication carrier,and integrated with its platform characteristics and communication modes.Wechat audiobooks emerge at the historic moment.By analyzing the current situation,motivation and influence of communication,this paper grasps the development of Weixin Audio-Reader,a new media form,and uses qualitative and quantitative analysis to support the relevant conclusions.In order to further clarify the transmission mechanism of Weixin's audiobooks,this paper chooses "Weixin Night Reading" with time and content characteristics as a typical case,and makes an in-depth analysis of its main form and content,expression and function,as well as its mode of transmission,thus revealing the basic characteristics of Weixin's audiobooks' transmission and the dissemination effect under the domination of its characteristics,and filling in the academic gap in a more systematic and detailed way.There is no research on the trend of audiobooks' spread and development on the Wechat platform in the world.Through the analysis of the text,audio and interaction of Wechat's audiobooks,this paper points out the problems existing in its dissemination,and puts forward some improvement strategies to solve these problems,so as to provide a reference for the sustained and benign development of the audiobooks,and provide a reference for the exploratory research of many phenomenal and trend-level media products in the new media environment.The dissemination of audiobooks based on Wechat platform is divided into the following parts:The first part is the introduction.This paper mainly expounds the origin of the research on the topic,puts forward a series of questions,such as how the audiobook was born on the Wechat platform,how the audiobook of Wechat was disseminated and developed,and summarizes the research purpose and significance of the audiobook of Wechat,as well as the research summary and research methods at home and abroad.The second part mainly elaborates the origin of Wechat Audio Reader.By summarizing the development process of audiobooks and Wechat platforms,this paper extracts the communication convergence points of the two platforms in three aspects: plug-in mode conforms to the demand of accompanying communication,high coincidence of user groups,and the trend of communication patterns towards interactive scenarios,so as to draw a reasonable basis for the extension of audiobooks to Wechat platforms.The third part discusses the general situation of the development of Wechat Audio Reading.Firstly,the dissemination status of Wechat Audio Reader is summarized from two aspects: the influence of dissemination and the type of topics selected;secondly,the dissemination motivation of Wechat Audio Reader is summarized from the aspects of audience's use and satisfaction changes,and the hot media attributes of the platform;finally,the dissemination contribution of Wechat Audio Reader to Wechat platform is tested by examples,data statistics and correlation analysis,and the dissemination contribution of Wechat Audio Reader to We Audio-reader expands the channel and promotes the value of Weixin culture dissemination,demonstrates the significant correlation between the attractiveness of Weixin audio-reader and the attention of Weixin platform.The fourth part is case study.This paper chooses "Wechat Night Reading" as the research sample,analyses its form and content,expression and function in detail,and combs the transmission mode of "Wechat Night Reading" into three kinds,namely,inertial transmission based on subscription number conversation,relationship transmission through the link of circle of friends,precise transmission driven by platform algorithm,in order to grasp the overall transmission mechanism of Wechat audio books.The fifth part summarizes the basic characteristics and effects of the dissemination of Wechat's audiobooks.It mainly reveals two distinct characteristics of artistic conception communication and accompanying sexual communication,and analyses the psychological identity and "room effect" produced by them.The sixth part mainly aims at the problems existing in the dissemination of Wechat audio books,such as the homogeneity of resources,the over-sensationalization of topics,and the uneven quality of audio.Because of the narrow interactive path and the single form,the interaction efficiency between the transmitter and the receiver is low.In view of these three problems,the author puts forward improvement strategies,including improving the content screening mechanism,strengthening audio detection,expanding interactive channels,etc.