Research On The Science And Technology Communication Of The Companion Pictorial

The May Fourth New Culture Movement held high the banner of science and democracy.The voice of "science saving the country" resounded to the earth,and the awareness of national science and technology gradually increased.In the 1920 s and 1930 s,a large number of early international students returned to Ch ina to carry out the "scientific movement" and "marriage under science and technology" campaign for national transformation,and strive to improve the scientific literacy of the people.The education policy of the government of the Republic of China "focus ing on practical science" and the regulations and methods for promoting industrial development have formed a good atmosphere of respecting science in policies and systems.The Companion Pictorial,born in this historical background,is not a specialized scientific journal,but it has always been based on the principle of "promoting the people's wisdom," "universal education," "promoting culture," and "being a good friend of all walks of life".Conduct technology communication.Its technology communication has experienced three different stages,such as 1926-1928,1929-1935,and 1936-1945,and presented different characteristics at each stage;the content of the dissemination is mainly based on scientific and technological knowledge,supplemented by science and technology news.Information,technology-related advertising,scientific spiritual concepts,these contents are strictly controlled by the editors,using the text form of Sino-British combined reports,not only practical,close to life,but also very strong guiding function;in the form of communication,"good friends" The pictorial mainly uses "fun and beautiful" images to spread the technology,and enhances the effect of technology communication through novel and beautiful layout,flexible and diverse column settings and simple expressions.Although The Companion Pictorial is not a specialized scientific journal,there are also shortcomings in the dissemination of science and technology,such as weak timeliness and too strong subjectiveness of pictures.However,compared with the same period of scientific and technical journals,due to the long issue time and large circulation,The wide distribution range and a wide and fixed readership have played an important role in the spread of science and technology in the Republic of China.The dissemination of scientific and technological knowledge has promoted China's scientific and technological development to a certain extent and played a scientific enlightenment role for the people;it advocated The scientific spirit criticized the feudal superstition at that time and improved the scientific literacy of the people.As a member of the army of science and technology communication in the Republic of China,it promoted the scientific movement and removed obstacles for the national sports.