Research On The Content Setting Of The Popular Science Channel Of Portals

With the progress of Internet and mobile Internet technology,Internet has become the primary channel for the public to obtain scientific and technological information.?he portal science popularization channel plays an irreplaceable role in popularizing scientific knowledge and improving the scientific literacy of citizens.Sina science channel,for example in this paper,is studied from the website construction and content settings.In the construction of the web,page layout,columns and channel setting characteristics were analyzed;in terms of content setting,the author collects 367 report samples using content analysis method,which include the number,sources,themes etcetera of popular science report 6 category of science subject channel content for data collection and analysis,find that the existence of forms too serious,web content homogeneity,lack of classification,the audience reported that the theme of imbalances in the analysis.In view of the existing problems of ?ina science channel,it's suggested to enhance the image of web,rationalize the planning and layout;improve the originality of content and the website management;take advantages of new media,enrich the mode of propagation;segment the audiences,balance report theme of channel.Let the portal website of science really bear the burden of scientific knowledge popularization.Based on the analysis of the content of ?ina science channel,combining with the advantages and problems of popular science channel,the following suggestions are given in this paper.First of all,it needs to train network science talents;?econdly,the level of content setting must be improved and the web should blend into spirit of humanity.gain,the high-tech means need to be used to combine science and entertainment.Finally,the web should rely on social hot spots to transform to the “ four science ” popularization.