Analysis On Popular Science Effect Of Popular Science TV Programs In China

The popular science television programs in our country has not been very good,but there are not few researches on popular science TV programs in our country,mostly focusing on several aspects which include communication strategies,development status and development path.The case study are mostly limited to several domestic veteran science program,and they analyzes program's narrative technique and so on,rarely analyzes program's science effect.But last year summer vacation,"Cheers Science",a popular science television program broadcasted by CCTV-1,turned out,instantly aroused the widespread concern and curled up the heat of all the people look the popular science,studied the popular science.The fact proved that,the popular science television program has the market in the field of our country's television domain and still can obtain the good result,as long as the program to do a good job.Based on the relevant domestic science television program and the popular science effect theory of analysis,and reading related literature,this article analyze and summarize the characteristics of general popular science television program's science effect,further take on international definition of the scientific literacy,Bloom's taxonomy of educational objectives and studies on communication effect as the theoretical basis,obtains the specific performance of the popular science effect,including program viewing ratio height,audience's change of the level of scientific knowledge,audience's change of scientific attitude and science consciousness and the audience of the change of scientific behavior in four ways.And then watching "Cheers Science" of the first season 11 issue of programs carefully and taking it as the case,author use the questionnaire survey the method to carry on the empirical analysis of the popular science effect.From this the result,this paper further analyzed the factor of influencing popular science effect of popular science television program.Finally,through the case research of "Cheers Science",this paper summarizes the enlightenment of the popular science TV programs in our country by the program produced.