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The Analysis And Forecasting On Market Capacity Of China's Popular Science Books,Popular Science Toys And Popular Science Tourism

Posted on:2011-01-05Degree:MasterType:Thesis
Country:ChinaCandidate:F R QiFull Text:PDF
GTID:2178360308472910Subject:Enterprise management and information technology
Abstract/Summary:PDF Full Text Request
Nowadays, science and technology, talented person is the focus of the competition in the international community competition. Comparing with developed countries, our national science quality is opposite to fall behind. Therefore, improving the national quality and developing popular science industry is especially important.With the rise of popular science industry, academic research on the popular science industry is constantly consummating, but lacks to the popular science industry market capacity research, and relevant research literature is very limited. So it is necessary to conduct the research to the popular science industry market capacity.The author studied the predecessor's research on popular science industry and government's documents,chose three representative products of popular science books, popular science toys and popular science tourism and carried on analysis and prediction to their market capacity and market prospects. Expect to know by a handful the whole sack and provide an example to other similar research.After defining these basic concepts of popular science, popular science industry and popular science product, the author summarizes the present condition of domestic and foreign popular science industry. Based on this, some analyses on current market capacity of popular science books, toys and tourism in china are made according to the survey data obtained from a lot of market research and published information on the internet. Then, the author establishes the market capacity prediction model of China's popular science books,popular science toys and popular science tourism, and calculates their market capacity in 2020.Finally, the author puts forward several countermeasures and suggestions about the development of popular science industry. The study can provide the basis for policy-making of development of the popular science industry.The research indicates that the Chinese popular science industry has great potential market and development prospect.
Keywords/Search Tags:popular science industry, popular science books, popular science toys, popular science tourism, market capacity
PDF Full Text Request
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