Probe Into The Production And Communication Mechanism Of Popular Science Knowledge Under The Vision Of Mobile Publishing

The continuous development of Internet technology and new media terminals has made mobile publishing an important part of China's publishing industry,and has undergone certain changes in content and form.In this context,Tencent's "all people are more true" mobile publishing has created a high-quality content of popular science,and launched a series of mobile publishing products,which have been well received by users and become a highlight of the popular science market in mobile publishing.This article takes Tencent's "Let everyone seek the truth" as an example,analyzes its content production and communication mechanism from the perspectives of publishing and communication,and sorts out the development and current situation of mobile publishing,summarizes and explores its current difficulties and solutions..The first chapter gives a detailed introduction and analysis of the background,status quo,concept,research content and methods of mobile publishing,and summarizes the related literatures of mobile publishing.The second chapter introduces in detail the practice,content production,operation mechanism and communication mode of Tencent's "Let everyone seek the truth" in the field of mobile publishing,and analyzes the research cases.The third chapter sorts out the current predicament of Tencent's "Let everyone seek the truth",such as the lack of personnel,weak propaganda and promotion,and a single operating platform,which limits its development.The fourth chapter summarizes the development of Tencent's "Let everyone seek the truth" in the field of mobile publishing,and brings inspiration to other people in the same industry,such as adhering to the principle of content as king,comprehensively improving editorial quality,and actively exploring profit models.The fifth chapter concludes with an introduction to the development process of mobile publishing in the field of science and the significance of Tencent's "Let everyone seek the truth" for its progress.It can be said that the research significance of this paper is to systematically sort out the production and dissemination mechanism of popular science content in mobile publishing,and summarize the success of Tencent's “Let everyone seek the truth” in the process of mobile publishing,and at the same time give it to the current popular science.The enlightenment brought by mobile publishing has been analyzed.