Research On The Development Of Cultural Creative Products In Xi'An Museum

With the support and attention of the country and society to the museum,the development of the museum has entered a new period,Opportunity and challenge are all coexistence.As an important part of the sustainable development of museums,cultural and creative products play a key role in the museum.At present,the museum's cultural and creative product development capabilities are uneven,with regional factors and economic development levels.Then,how to improve the cultural and creative product development ability of Xi'an Museum and keep up with the development of the times to meet different public needs,which is the main purpose of this paper.In the course of the research,through the questionnaire survey,I obtained information about different audiences' perceptions,needs and purchase intentions of cultural and creative products.Then,through the analysis of the data,the problems of the Xi'an Museum in the development of cultural and creative products were discovered.By drawing on the advanced experience of domestic and foreign museums,Based on the actual conditions of Xi'an Museum,I discussed product positioning,development content,development concepts and design principles,marketing and promotion,safeguard measureswe.Finally,the design practice was carried out in order to provide certain ideas and methods for xi'an museum's cultural and creative undertakings.