Development And Design Of Cultural And Creative Products Based On Shanxi Museum

Shanxi has a profound historical heritage and is one of the important birthplaces of Chinese culture.The bronze culture of Shanxi Museum is an important part of it.At present,Shanxi Museum is still in an exploratory period in the field of cultural and creative product development.In order to further promote the bronze culture,it is necessary to conduct research on the development of bronze cultural and creative products in Shanxi Museum.The author takes the bird-and-beast-shaped bronze ware of Shanxi Museum as the prototype for cultural and creative development and establishes a series of cultural and creative brand "Bronze Fun".This article uses the literature research method and the field survey method to sort out the bronze culture of Shanxi Museum,and uses the questionnaire survey method to conduct an audience survey and analysis of the "Bronze Fun" series of cultural and creative brands,and then proposes the design of the "Bronze Fun" series of cultural and creative products in principle.Integrating the needs of the public and the characteristics of cultural relic resources in the design practice,through the extraction and redesign of the decoration,shape and color of the bird-and-beast-shaped bronze utensils,it presents the "experiential design as the main body,and other applied cultural and creative products as auxiliary" "Bronze Fun" series of cultural and creative product design plans.The author hopes to explore the cultural heritage of Shanxi Museum through the development of cultural and creative products and show the unique charm of Shanxi's bronze culture.