Research On The Development Of Cultural Creative Products Of Nanchang Han Dynasty Haihunhou State Relics Museum From The Perspective Of Meme

In modern social life,people's increasing demand for spiritual culture has promoted the continuous upgrading of cultural consumption and promoted the rapid development of my country's museum cultural and creative industry.As an important part of the museum's cultural and creative products,it also has economic benefits and social value.On the one hand,it can support the operation and development of the museum.On the other hand,it can serve as a medium to spread culture,promote cultural exchanges between the museum and visitors,and realize its cultural dissemination and development.Aesthetic education and other functions.This article consists of six chapters."The vast Poyang,the legendary sea faint." Since the tomb of Haihunhou was unearthed in 2011,a large number of precious cultural relics such as gold and silverware,bronze ware,carriages and horses,bamboo slips,lacquerware,jade ware,and musical instruments have been unearthed.Hou,Hai Hun Hou,as well as the social politics,economy,culture,and art of the Han Dynasty have important value and significance.This paper takes the culture of the Han Dynasty Haihunhou Kingdom Site Museum in Nanchang as the research object,and investigates and analyzes the development of cultural and creative products of museums at home and abroad and the Nanchang Han Dynasty Haihunhou Museum.Then,from the perspective of memes,analyzes the Haihunhou Kingdom of the Han Dynasty in Nanchang.The cultural memes of the ruins and museums and the development methods of cultural and creative products based on the perspective of memes are proposed to provide new ideas and directions for the development of cultural and creative products of the museum.This article is mainly divided into the following five parts to explain:The first part is basic research: including the analysis of the research background,the definition of the research object,the main purpose of the research,the methods used in the research,the research content and the innovation points,and the research framework.The second part is the research of related concepts and theoretical combing: first combing the definition and connotation of cultural creative industries and cultural creative products,museums and museum cultural creative products,and then explaining the connotation of memetics,and the domestic and foreign research of memetics Current status and research status in design.The third part is mainly to investigate the development of cultural and creative products of museums at home and abroad and the development of cultural and creative products of the Museum of the Haiyunhou Kingdom.Three famous foreign museums and three domestic famous museums were selected for case analysis,and then the development status of Haiyunhou cultural and creative products was analyzed from the aspects of developing carriers and using cultural relic elements,and analyzed some problems in the development.The fourth part is mainly the exploration of the cultural memes of the Haiyunhou Kingdom Ruins Museum: starting from the connotation of culture and memes,it analyzes the relationship between memes and culture,design,and cultural creative products.A brief introduction to the Haihunhou Site Museum,the understanding and sorting out of the cultural resources of Haihunhou through field investigations and literature reading,and the use of cultural stratification theory to analyze the Haihunhou Site Museum from the three levels of material,behavior and spirit.because.The fifth part is the construction of the cultural and creative product design method of the Haihunhou Kingdom Ruins Museum from the memetic perspective: mainly from the market and user research,cultural prototype extraction,and the following creative product development methods,development strategies,operation and promotion strategies from the memetic perspective.To build a model of product design and development from the perspective of memetics.