Research On The Development And Management Of Cultural And Creative Products Of Hubei Provincial Museum

In recent years,with the promotion of a series of national policies,the development and operation of cultural and creative products in museum has become a crucial issue.The Hubei Provincial Museum is one of the only state-level key museums in Hubei Province.The development and management of its cultural and creative products are extremely important for inheritance the excellent culture of Jingchu,satisfying the growing cultural needs of the people in Hubei Province,and enhancing Wuhan's urban competitiveness.This article first combed the meaning of the museum's cultural and creative product development and operation,and then based on the investigation of the Hubei Provincial Museum,analyzed the problem,like homogeneity,lack of creativity,and lack of development impetus in the development and management of the Hubei Museum's cultural and creative products.Actually,The main reasons for the existence of these problems are the lack of explicit policy support in the province,the lack of input for special funds,the absence of a dedicated development and management department for cultural and creative products,the lack of mature development and business models,and the lack of Applications such as multimedia and lack of "Internet +" operations.Next,in order to solve the above problems,this article introduces the cultural and creative product development and management experience of the domestic and foreign more mature museum,including Beijing Palace Museum,Nanjing Museum,Taiwan Museum,American Museum.Finally,on the basis of problem elaboration,reason analysis and experience introduction,this paper proposes the following countermeasures:Promulgating policies for the development and operation of cultural and creative products in the Hubei Provincial Museum,mobilizing funds for development and operation from multiple sources,and establishing special development and management Organize,dig deep into collections of resources,collaborate with universities,apply innovative technologies,create digital museum licenses,and "Internet +" operating models.