Research On The Development Model Of Cultural And Creative Products In The Louvre Museum In France

France has a long history and profound cultural heritage.Cultural industry is its important economic pillar.France's cultural and creative industry has a unique creative vitality and is a new industry with development potential in French cultural industry.French museums are rich in cultural resources.Under the control of the government,the development of cultural and creative industries of museums has taken shape one by one.There are countless museums in Paris,among which the Louvre museum is the representative.The Louvre Museum has promoted the brand effect and successfully spread the museum culture through the commercial activities represented by the development and management of Museum cultural products.In recent years,with the vigorous development of cultural and museum industry in China,the Museum Cultural and creative industry has gradually come to the attention.The purpose of this paper is to systematically analyze the development mode of cultural and creative products of Louvre Museum,and to put forward some suggestions for the development of cultural and creative industries of museums in China.This paper analyzes the first-hand materials collected,including the authorization of art knowledge,the process of production and creation,exploitable resources,the production and sales status of cultural and creative products,as well as the development and design ideas,development positioning,design methods,development guarantee mechanism,etc.of cultural and creative products of the Louvre Museum in France.By studying the marketing management mode of Louvre Museum,we can understand the process of reform of Louvre Museum in the process of system reform.The capital source of the Louvre Museum has changed from relying on the national financial allocation to the development of commercial self financing.The French government has adjusted the institutional nature of the Louvre Museum and the French National Museum Association through laws,which has brought them new vitality.