The Research On The Development Of The Cultural And Creative Products Of The Chinese Museum

With the rapid development of China's economy, people's material and cultural living standards continue to improve, the spiritual and cultural needs also increased, and multi-level especially high levels of cultural products and service supply, but there is a big gap. As an important carrier of history and culture, the museum has become one of the important choices of people's cultural consumption. Museum based on cultural resources, development and management of cultural and creative products, not only can play an important role in the collection of the museum, but also to meet the growing spiritual and cultural needs of the audience. Cultural and creative products, helps to improve the museum's popularity, contains the characteristics of cultural and creative products in carrying forward the traditional culture, and at the same time, to narrow the distance between the museum and the social audience, better play the social functions of the museum.At present China Museum of cultural and creative products are more concentrated in a few large museum and other medium and small scale most museums do not have advantage in research and development, introduced the design of the creative products also varies greatly, the quality of the inconsistencies of the status quo, inferior cultural and creative products launched did great harm to the museum in the social public image.Inspects the Chinese Museum, the cultural and creative product development present situation foundation, through the use of SWOT analysis method, of Museum of China in the cultural and creative product development process of the advantages, disadvantages, opportunities and challenges in four areas were analyzed. It is pointed out that the museum in the development process has deep cultural background thick, social concern degree high, cultural and creative industry in the larger environment good advantage, but subject to system related to the system itself and the concept of constraints, and its operating funds difficult disadvantage, but the museum also ushered in the opportunity of development, industrial policy of continuous improvement, along with the social development and people's consumption concept also subtle changes. With the Museum of product sales, the various museums and other industries are also competing to follow the development, product marketing, market competition is becoming increasingly fierce. Research and development of product property rights awareness is weak, but also brings a lot of market risk. Article in the product positioning and philosophy mainly discusses the product positioning, market positioning, brand positioning, development concept. It is pointed out that existed in the development process of personnel, capital, products, markets and creative aspects of the problems and the causes of these problems reasons. Beijing the Imperial Palace Museum creative product development and management in the aspects of walking in the forefront of the development of the national museum. The creative product development in the concept, orientation, process and other aspects for other museums creative product development provides a reference. The Palace Museum and other museum development the a successful case, thus highlighting the industrial development in the exemplary role in the museum sector the, and provided to draw lessons from the advanced experience, in order to promote the development of museums, cultural and creative products in China.Finally according to the actual situation of the Museum Cultural and creative product development in our country and analyses advantages and disadvantages, of Museum in China this paper set the optimization of product development and actively explore the upgrade path. We need to increase research efforts, and strive to adhere to the guiding principle of giving priority to social benefits, by speeding up the construction of talents team, absorb social idle funds, with the aid of "Internet plus" mode, deepen cooperation in various aspects such as communication measures, the Museum of cultural innovation of our product development to enhance the quality.