Research On The Performance Improvement Strategy Of N Company Marketing Personnel

With the continuous development of today's social economy,competition among enterprises has evolved into competition in human resources.For the enterprise,whether the marketing staff produces performance and the performance of the marketing staff affects the development of the enterprise to varying degrees,especially for the high-tech industry.There are many factors influencing the performance of corporate marketing personnel.The study of these factors helps us to better understand the antecedents of marketing staff performance,so as to form a more targeted strategy and method to improve the performance of company marketing staff.N company is a company that develops and manufactures high-tech products such as microwave and automobile radar.This article takes it as the research object,and hopes to introduce the strategy of effectively improving the performance of marketers,and provide some reference for other companies' related research and practice.This paper first introduces the theoretical basis of research: the theory of performance and motivation;secondly,on the basis of research and questionnaire survey,summarizes the problems in the performance of N company's marketing staff and the job satisfaction of marketing staff;finally,the actual research in the early stage Under the guidance of the problem,the N company's marketing personnel performance improvement strategy is proposed:(1)Design performance incentive system.That is to say,material incentives are the mainstay,non-material incentives are supplemented,and specific standards are designed for each type of incentives;(2)Planning performance assessment programs.Marketing management personnel apply 360-degree performance appraisal,marketing personnel apply KPI assessment plan;(3)strengthen other supporting strategies.That is,measures such as optimizing human resource management and strengthening corporate culture.