The Reseach Of The Dialogue Journalism Of "The Asktopic" Column Of The Paper

With the rapid development of media technology,the changes in the media environment have profoundly changed the daily life of the people.The boundaries between news communicators and audiences have become blurred,and the way of news presentation has from static single reports to a dynamic developing process.The new media “Technical empowerment” attribute to news practices such as “Citizen Journalism”and “User-generated Content”.The news production process has been reconstructed,and has changed people's understanding of news value.Under the background of Internet technology,professional journalists interact with the audience more frequently,Users actively participate in news production and share,and the function of news is expanded.The news is more like a rich dialogue between professional journalists and audiences.Traditional media “Lecture-Style Reporting”has gradually been replaced by “News as a Dialogue”,and the information content has undergone significant change.The paper “Asktopic” column constantly innovates the user news participation and the mode of interactive communication.Firstly,in the process of news production practice,The “Asktopic” relies on its traditional advantages,focuses on the professionalism of current affairs and ideological information,and continuously expands the reports fieldsand content sources.Its based on the thinking of Internet users,open the news production process,introduce multiple news subjects into the news production process,create “content+social” products,and make the news return to the track of professional authority.It establishes a public dialogue platform,integrates multiple subjects into the dialogue process,achieving participatory collaboration and sharing of meaning in all of people,and conducts news production as a centered on“Dialogue”.It establishes multi-dimensional dialogue through social network to form multi-directional interactive communication pattern.Secondly,In the user experience and interactive communication,The “Asktopic” constantly expands the mode of interaction and communication channels,and the interactive methods such as round table,question and answer enhance the user experience,and forward “less once” to optimize interactive communication.The colloquial title settings,popular language narratives and refined text content make the topic easy and bright.The visual presentation of multiple content such as video,live and text adds vitality and dynamics to the topic.The “Asktopic” users participate in the process of production and news communication,and make the news from acknowledge to“Dialogue”.It embodies the spirit of “Dialogue Journalism” from the two dimensions in the conception and the process of news production and communication.Although the “Asktopic” has formed its unique style in content value excavate and user participation,however,it still needs to further improve its content production and communication ability in terms of information integration,user experience and communication channels compared with domestic and foreign best media.Firstly,its content integration ability is quite different from that of domestic and foreign media,which leads to its insufficient exploitation of content value,and fails to effectively display the details and the whole picture of news events.Secondly,its lack of dialogue experience and communication channels has led to inefficient dialogue and needs to be improved.The “Asktopic” should learn from the domestic and foreign media's useful experience in these aspects in terms of content integration,interactive experience and communication channels to improve its shortcomings and continuously implement the “Dialogue journalism” perspective.