| Because of the development of Internet technology,network video live broadcasting has developed vigorously from the original Video Live Broadcasting on TV Network,PCside network video live broadcasting,to Mobile video live broadcasting.From key opinion leaders to ordinary individuals,the way of live broadcasting has changed from One-way transmission to two-way interaction.Mobile video live broadcasting has become a new way of network communication and social means because of its advantages of easy operation,high interaction and breaking through geographical restrictions,and has been pursued and favored by netizens.Mobile video live broadcasting makes virtual scenes and real scenes mixed,shortens the physical space distance of scenes,changes the mode of information exchange from Oneway transmission to two-way interaction,and changes the behavior mode of the roles in scenes.A hybrid scene is constructed,which can immerse users in it.In such scenarios,users can freely express themselves,vent their emotions and gain satisfaction.The hybrid scenario of mobile live video broadcasting satisfies people's interactive and immersive needs well.Therefore,starting from Merowitz's media scene theory,this study analyzes the characteristics of mobile video live broadcast mixed scenes from the four elements of scene composition,namely space and environment elements,users' real-time state elements,users' life inertia elements and social atmosphere elements.At the same time,through the heavy use of mobile video broadcast depth interviews,found that mobile video live mix scene of concrete application directions,found that mobile video live scene in the entertainment and social direction of use of the characteristics and advantages of using empirical reflection and mobile video broadcast hybridization scene features in the entertainment and the role of social use,.In mobile video mixed live broadcast scenario,there will also be some impacts,which mainly include three aspects: the impact on users,the impact on live broadcast platform and the impact on the government.These effects have both good and bad sides.According to its impact,the researcher puts forward some prospects and Suggestions for mixed scenes of mobile video live broadcast,hoping to make mobile video live broadcast meet people's needs,conform to the socialist core values,and effectively protect people's legitimate rights and interests,so as to achieve benign development. |
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