Research On Online Live Video Broadcast Based On Theory Of Media Scene

With the increasing diversity of broadcast approaches,online live video broadcast as a new approach of communication is highly concerned.The development shift from the traditional television live to personal computer terminal and the mobile terminal,in fact,is the development and evolution shift from mass communication to the public dissemination and finally to the immerse transition.The humanization of electronic media shortens the distance between people,enables them sharing scene information,and makes the no-region scene interaction gradually be realized.This research will use Joshua Meyrowitz’s theory of media scene to analyze currently hot and popular online live video broadcast phenomenon.Under the promote of network virtual reality technology,the audience "Central District behavior" and social interaction,business consumption and other factors,the development of online video live tend to mixed.Mixed interaction of live-video make the audience immersed,playing different roles,showing different social behavior.It shows more non-private environment and psychology "after the background" and "before the front",expressed the needs of different levels of myself,to create personalized live scenes.However,in the process of live scenes construction,the delay of scene simulation technology has weakened the audience’s sense of immersion,the subject central behaviors touch the red line of the national law,the scene of personal privacy leak caused a threat to personal safety,the aesthetic expression of a single senses sink into superficial and vulgar.As the highest form of expression in the era of the image,online live video broadcast can reproduce real scene and make the audience has a real sense of presence and immersion,realize free interaction.However,the network video broadcast is still in the primary stage of development,its real popularity into daily life and by the public to understand and accept,and even promote the formation of a commercial consumption model will need to further optimize the different elements of development.So the effort should include the development of panoramic immerse media scene simulation technology,reconstruction the main body behavior rules,the control of media scene environment,the choosing of culturally-loaded scenes,the balance of roles in mixed media scenes,and other aspects,when shaping scene in online live video broadcast,and further promote the coordinated development of various factors,and ensure that the relevant policies are effectively implemented.Thus it can give full play to the advantages of the live broadcast,furthermore,realize the healthy and orderly development of the network environment,the free flow of information and the standardization of online behaviors.