| Mobile video live broadcast has become a hot media phenomenon in the past two years and has received widespread attention from all walks of life.This study starts from the objective media reality,takes the scene theory as the guiding framework,adopts mixed research ideas,and comprehensively uses the research methods such as literature analysis method,participatory observation method,questionnaire survey method and in-depth interview method to deeply analyze the live broadcast of mobile video.The composition of the scene and its impact.The research finds that the mobile live broadcast scene is the information system of the subject,behavior,and psychological atmosphere of the host and the audience in their respective space environments,with the mobile terminal and other mobile terminals as the carrier,and the live broadcast room constructed by the live broadcast software as the unit.The live video live scene consists of scene technology,scene body,scene information,and scene interaction.It has the characteristics of mobility,virtuality,synchronicity,overlap,and openness.Research shows that the emergence of mobile video live scenes makes people's real life gradually merge with online virtual space,which not only affects the perception,emotion and behavior of live broadcast users,but also brings information,social relationships and culture to society.Unique real value and meaning.On this basis,this study proposes corresponding management and regulation recommendations for the chaos of mobile video live scenes from the government,platform and individual.The scene era has arrived.Mobile video live broadcast is a major “scene position” in the scene era.This study aims to help the academic community to more accurately grasp the current mobile Internet information dissemination mode by clarifying the current development status and actual impact of mobile video live broadcast.Change and the impact on society,and provide a certain theoretical reference for related research. |
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