Research On Digital Transformation Of Elle From The Perspective Of Scene Theory

The innovation and development of digital technology has give birth to all kinds of new media and new platforms.The society has begun to enter the era of integrating media,and "audience" has changed from passive to active to "user".Faced the impact of digital media integration,the survival of traditional media cannot be sustained.The space is squeezed and the development is showing signs of regression.The paper media industry frequently releases dangerous signals.Catch up with the train of The Times to explore the road of digital transformation.Scene is often used to describe the relationship between people with environment.In the field of mobile communication and Internet,its importance and value are more professional.In the practice of digital transformation of fashion magazines,they unconsciously design digital products,innovative experiences and services and set up scenes from the perspective of scenes,but the academic circle has been lacking of systematic research on this.This paper starts from the perspective of scene theory,takes the fashion magazine ELLE World Fashion Garden as the research object,and studies the digital transformation of ELLE World Fashion Garden in the perspective of scene theory.This article first starts from the development history and current situation of ELLE World Fashion Garden,and based on this,puts forward three elements of scene in digital transformation,which are user needs,scene construction and scene adaptation.Secondly,in order to further provide scientific technical and theoretical basis for the digital transformation of ELLE World Fashion Garden,the guiding significance for the digital transformation of ELLE World Fashion Garden is described innovatively from the perspective of scene five forces and scene four elements,and how ELLE World Fashion Garden carries out technological digital transformation under the scene five forces.Based on this,how to build digital scene around the four elements of scene is analyzed.By conducting a questionnaire survey on readers of ELLE World Fashion Garden in the digital transformation period,and analyzing 366 questionnaires collected,the readers’ situation of ELLE World Fashion Garden is basically mastered,and the basic situation of readers’ reading the electronic edition of the magazine and the suggestions on the digital transformation of the magazine in the future are understood.Through the study on the digital transformation of "ELLE World Fashion Court" magazine from the perspective of scene theory,it can also bring many enlightenment for other fashion magazines in our country,such as actively using big data technology to build the content and user database,improve the data utilization rate,sketch the dynamic user portrait and attach importance to the use experience of mobile devices.To provide users with a more perfect reading scene,improve the reading experience,dare to embrace technology,using technology to enable the digital transformation of the magazine.In short,it is hoped that this paper can provide a new perspective for the digital transformation of other domestic fashion magazines and bring some fresh ideas for the digital transformation and reform of fashion magazines.